Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

How To Choose The Right Auto Repair Shop

When you decide to have a car today, you are considering so much more than you used to. The economy has made us all leery of spending where we don’t have to but in many places in the world, you need a car. This is an expense in several ways and they are; the car payment, the insurance as well and if you are making a payment each month then they require full-waiver which is collision etc. On top of that, you have the car repair. This is the one to factor in today because if you make a payment and the car breaks you still need to pay that car note least you lose the car. This is a headache but if you screen auto-repair shops before you have a repair you can feel out the situation and get better service and a better price. Most people don’t think of and don’t want to think of a car repair shop until it is too late and something goes wrong with the car but some good research at different times during the year is something worth doing.

Some tips to choosing the right auto repair shop and tire dealer

The next time you go for an oil change look at the place to see if they do anything else like tires or auto repair. If they do then check out the prices while you wait for the oil to be changed and the tire rotation to be done and get to talking to the mechanics and the staff because statistically people who are well-known at an establishment are more likely to get great deals and less likely to get ripped off.

Check for whom they are accredited by as well

Credentials go a long way and you should look to see who endorses them and who recommends them. The American Automobile Associations endorses and rates auto repair shops all over the U.S. and Canada. You may even ask them if their mechanics are certified and who certify them.

Private garages versus chains and dealerships

For auto repair, you have choices as to who you go to and there are differences you should take heed of. There are many people who insist on bringing their cars into the dealership to be repaired. This is fine when a new car is still under warranty but people continue to do so after the warranty is expired. This is a fools-game of sorts because it is the most expensive option. The second choice is a chain like an auto parts dealer. They are good for the parts but as far as the services are, concerned it can be cheap or it can be expensive depending on what the service is you are having done so be aware and shop around.

How to Choose Your Ultimate Shoes That Will Get You Oozes of Compliments a Day

Buying the right shoes is an investment.

An investment in your foot health, but not just!

It’s also an investment in yourself, your look and the presence you project.

Why?

Because the shoes you wear say a lot about you.

They reflect who you want to be and what you want to show the world.

Different shoes will distinguish you,

Redefine you,

Tell a lot without saying a word.

We all know our self-image also depends on what we wear, and we change it,

And we can change how others perceive us.

But how can we find the right shoes to match our feet as well as our nature?

When you buy new shoes:

- Wait until the afternoon to try on new shoes – your feet tend to swell during the day, especially when it’s warm outside.

- Put on the right pair of socks, comfortable enough to wear with shoes.

- Our body is unsymmetrical, and often, one foot is slightly bigger than the other. Buy the shoes that fit well with the bigger foot.

- Always try out both sides, right and left. Finding out, much later that one side fits well, while the other is extremely painful, is not a great idea.

- Walk around. See how you feel. Enough room for your fingers? Check there is enough distance between your longest toe, and the tip of the shoe.

- If you’re not comfortable, do not presume the fit will improve in time. Find the shoes that’ll perfectly slip on your feet and make you feel wonderful from the second you put them on.

- Feel the inner part to check if any stitches or bumps might cause inconvenience, irritations or blisters.

- Test the soles. Are they strong enough to protect your feet? Try walking on solid, rough surfaces to see how resistant the soles are.

So, now that you know how to pick the right shoes without compromising on your comfort, it’s time to pay attention to design.

Here are a few style-selecting tips to add that life-changing presence:

How to choose your ultimate shoes that will double your presence in life and get oozes of compliments a day and remind you how special you are.

- Pick the shoes that will match your look and challenge your personality. Encourage a profound change in your style.

- Choose unique colored shoes that will fit your wardrobe and wonderfully upgrade your overall appearance. Colors add freshness and vibrancy.

- Pick the shoes with that intriguing design. You will probably be the only one wearing them in miles. Careful. Unique shoes draw the attention of complementing strangers in the street.

Prepare for ‘where did you get those.’

- Pick the shoes with quality, strong soles, and soft body, because when you’re comfortable, you’re beautiful.

- Search for hand-crafted shoes and feel proud supporting local manufacturing.

You can’t miss fine craft. Quality radiates with the prestige that declares who you are and what interests you.

- Keep away from overused trends. Purchase shoes you can wear for years.