Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Trying the Free Online Game of Medievia

If you have not heard of it there is a game called Medievia which is an online game for people to play. The game is what people call a MUD which is short for Multi-User Dungeon or in a short a large online multi player RPG. Generally speaking these games are text based and Medievia fits this perfectly. A simple way to put is probably a pure text based version of a game such as World of Warcaft or the online version of dungeons and dragons. The game dates back several years all the way back to 1991 and people have played it ever since then.

The game is very simple being in the same vein as dungeons and dragons or a similar game you simply choose a class at the start of the game. Your choices are Thief, Warrior, mage and Cleric. It plays like your standard RPG game except everything is done completely by text. It’s rather difficult to expand on the true depth of the game but I’ll try to give a basic idea. At the start you do your usual things in most RPG games. You explore dungeons, kill monsters, level up and collect gold. However once you begin to level up the number of things which you can do increases rather dramatically.

So far the only class I have played in depth is the Cleric which I’ve managed to level all the way up to upper twenties, your max level is thirty two. Some of the reasons why the game can get so in depth and complex is because once you reach level thirty two things aren’t actually over, just like any good multiplayer RPG. Once you reach this level you have the option to become level one, keep all your old skills or magic, and begin all over again as a new class which essentially allows you to multiclass. On top of this there are a new endless number of dungeons, zones, towns and cities to explore all which have NPC characters who are a part of the story of the area.

They can give you quests which can reward you with experience gold or other things. There are dozens of clans you can join to network and play with other players or you can even do things such as buy items and take them in a caravan to sell at other towns. You can ride horses, dragons, buy a home, get married to start your own blood line and have children, these children then become playable characters which you can give to other people and you can do other things such as buy your own ship or start your own business. So it’s hard to truly put in perspective everything which you can do in this game. I’ll be honest that I haven’t personally gone as deep into this game as you can or as other people have. However I have been playing the game on and off for several years now.

I’ve been in lots of dungeons and zones, gone on trade routes, joined clans and overall just had a lot of fun. The nice thing about this game is that it’s very much no pressure if you choose to do it that way. Like I said I’ve been playing the game on and off for years now and I’ve never had to worry about my account being deleted no matter how long I left it idle. The game is very intuitive with most commands being what you would expect, typing S makes you move south, N makes you move North, rest makes you sit down and rest, etc. As you can guess since it is a game it is somewhat limited on what you can do but the game creators have expanded it so much that there are very few limits on everything. As an RPG it plays extremely well giving you all of the usual stats which such a game needs.

You have health (HP) mana for magic, stamina for movement, vitality which you need to sleep to restore and you need to eat when you’re hungry and drink when you’re thirsty. The game has a huge player base many of which are very active and the more active clans are usually looking to have new members join and they are more than willing to help you out. MUDs in general are good games and this one is a very good example of a well done MUD. Being so large and in depth the fact that they keep it completely free for anyone with an internet connection to play is nice.

You can play it in a browser but the free application which you can download and install to play it works much better. For people who have extra money they do have the option to donate money which results in special items which can help give you an edge in the game. The game also has simple maps to help give you a small visual idea of what you’re playing which almost makes it feel like a nice text based game/story. The thing which I like most is how you can be a regular player or a more casual player like I am.

This is nice for me because when I’m in the mood I’ll play the game and when the mood passes I’ll let it be. I know that my account will always be there for me when I come back and there’s no requirements for how often I need to be around. If you really like RPG games, something which you can play with your friends, and you are looking for something which is completely free then I would try out this game. The fact that you can play it on something as simple as a dial-up connection is nice as well. So if you have the interest and time I would suggest checking out the online game of Medievia.

Five Tips to Help You Get the Right Sterling Silver Ring

There is no denying that silver jewelry is exquisite. It is also known for its durability, appearance, and affordability. With 92.5 percent silver and 7.5 percent copper (or any metal), artisans mostly use sterling silver in rings and earrings.

Finding premium quality can be a challenge if you have an untrained eye. The popular jewelry material appears similar to platinum and pure silver and it is hard to spot the difference. However, to find a quality piece, it is important to know the difference between various jewelry materials.

There are numerous online and local jewelers selling imitations. Regardless of how unique and beautiful your ring design is, it is hard to assess its authenticity. However, if you think you do not have an experienced eye to pick up the real sterling silver ring, we can help you. These five tips will help you ensure that you are investing in the real deal.

Tips to Buying an Authentic Sterling Silver Ring

1. Assess The Ring Price: Assessing price is crucial as sterling silver is a precious metal and that must be reflected in its price. It is better to check the current market price of the material before you go to buy a ring. This tip will provide you a baseline to help you assess the ring’s price. Be aware of inexpensive deals and massive discount rates on the sterling silver rings

2. Look For Specific Hallmarks On The Ring: Luckily, sterling silver has certain specific hallmarks that distinguish it from other similar materials. Identifying these hallmarks is not easy as they are mostly in discrete places and can be incredibly tiny. You might need a magnifying glass and good lighting to check them.

’925′ or ‘STERLING’ are the two hallmarks that you can find on your ring when you physically inspect it. If your ring has any of these marks, it is of a good quality.

3. Ensure Authenticity with Physical Tests: This is one of the reliable ways to assess the quality of your ring. Simple, yet effective, these minor tests are harmless and do not take much time.

One way to test authenticity is to check if your ring latches on a magnet. If it does not have the magnetic property, it is pure and safe to invest money in.
Rub your ring with a white cloth, if you see black marks rest assure, you have made the right choice.

4. Talk to a jeweler: Talking to a jeweler will help you determine the price, quality, silver sourcing and hallmarks of the ring. Moreover, the jeweler will better guide you about the latest trends and designs in sterling silver rings.

5. Go For an Appraisal: Getting an appraisal is a convenient way to ensure the quality of your ring. Consult an expert after you buy the ring to make sure you have invested in the right product.

6. Bottom Line: Following the above-mentioned tips will go a long way in making sure you buy an authentic sterling silver ring. Although they are much more affordable form of jewelry when compared to gold, you still want to make sure that the one you buy is of very high quality.